Creative Lead on two key components of a brand’s first steps into the intimates category. Entertain on socials and showcase premium product on site.

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Beauty, strength & sweat. Delivering a video-first campaign that showcases the Diffuse Workout Headbands & Black athletes.

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Creative direction for a major brand moment - Gymshark’s first modest collection with Leana Deeb.

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A campaign proving the power of narrative-driven creative on Socials and the value of entertainment.

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Art direction for streamer Valkyrae’s Gymshark collaboration, working with the Styling and Product to create a playful trend based moment.

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Creating a distinct long term visual identity for the Women’s Studio based ranges, that resonates with the Fashion x Fitness lover.

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